Look Great While Protecting Your Eyes

Sunglasses are a permanent fixture in any Albertan’s wardrobe, and they should be! Alberta is Canada’s sunniest province. However, sunglasses aren’t just for style; they also help protect your eyes from:

Not all sunglasses are effective at protecting your eyes from UV damage. When looking for new shades, choose ones that filter 100% of UVA and UVB rays and block 75% to 90% visible light. If you’re not sure how to do this, talk to our optical team at the Eye Care Centre. We’d be happy to help you choose stylish and protective sunglasses!

Peruse Our Shades Selection

Babiators

Babiators are designed to be very kid durable. Try as your child might, no amount of twisting or bending will break these soft, flexible frames. Awesome colors and funky styles are part of every frame in this fun collection of eyewear for kids.

Elle

ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman’s life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.

Espirit

The Esprit eyewear collection embraces the relaxed sunny Californian way of life: fun, friendship, and love for life. Authentic and inspirational designs flow throughout their stylish frames.

Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

Jonathan Paul Fitovers

The Fitovers Eyewear company originated in Australia 20 years ago as a solution to the intense Australian sun. Practical, comfortable and affordable, this revolutionary new fashionable and functional fit over sunglass with its innovative wrap-around styling quickly caught on.

Kate Spade

Kate Spade’s eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

Maui Jim

Maui Jim is the fastest growing maker of premium polarized sunglasses, prescription sunglasses, and ophthalmic frames in the world! It all began in Lahaina, Hawaii, with a need for sunglasses that could eliminate the harsh Hawaiian glare without distorting the colors of the island scenery. Today, Maui Jim also produces stunning, high-quality ophthalmic frames.

Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

Serengeti

Not only do we pioneer photochromic technology, we also engineer it into every lens we make. In bright conditions, when UV radiation is more intense, the lens molecules expand in size, darkening the lenses and allowing them to absorb more light.

Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger’s designs. Providing unique men’s and women’s frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger’s eccentric fashion is built on.

Zeal

Zeal sunglasses are built for outdoor adventurers and are ready to perform in the harshest conditions. Each pair demonstrates high standards of quality while maintaining a practical style. Wanting to lessen their ecological footprint, Zeal frames and lenses use plant-based materials.

Experience Zeiss Lenses

Zeiss is a world leader in precision optics, creating lenses that are exceptionally well-designed with your real life in mind.

From SmartLife lenses constructed for the way you use devices, to PhotoFusion lenses for seamless transitions between indoors and outdoors, and groundbreaking myopia control technology for children, Zeiss creates the lenses your family’s eyes deserve.

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Our Locations

Red Deer Eye Care Centre

4402 49th Avenue
Red Deer, AB T4N 3W6

Hours

Mondays: 8:00 AM – 5:00 PM
Tuesdays: 8:00 AM – 5:00 PM
Wednesdays: 8:00 AM – 7:00 PM
Thursdays: 8:00 AM – 5:00 PM
Fridays: 8:00 AM – 5:00 PM
Saturdays: 9:00 AM – 2:00 PM
Sundays: Closed
Closed on all Statutory Holidays.

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Rimbey Eye Care Centre

5010 50th Avenue
Rimbey, AB T0C 2J0

Hours

Mondays: 9:00 AM – 5:00 PM
Tuesdays: 9:00 AM – 5:00 PM
Wednesdays: 9:00 AM – 5:00 PM
Thursdays: 9:00 AM – 5:00 PM
Fridays: Closed
Saturdays: Closed
Sundays: Closed

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Rocky Eye Care Centre

5040 B – 50th Street
Rocky Mountain House, AB T4T 1A5

Hours

Mondays: 8:30 AM – 5:00 PM
Tuesdays: 8:30 AM – 5:00 PM
Wednesdays: 8:30 AM – 5:00 PM
Thursdays: 8:30 AM – 5:00 PM
Fridays: 8:30 AM – 5:00 PM
Saturdays: Closed
Sundays: Closed

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Our Services

Dry Eye Therapy

Leading dry eye solutions tailored to your needs.

Children’s Eye Exams

Start your child’s eye care journey with the help of our team.

Adult & Senior Eye Exams

Protect and preserve your vision throughout your life.

Contact Lens Exams, Fittings, & Brands

Give your eyes the gift of clearer vision.

Our Brands

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Understanding Alberta’s New Optometry Coverage Changes

Eye CareInsurance & Payment Options

As of February 1, 2025, changes to optometry coverage in Alberta are in effect. These changes, which include delisting certain services, reducing the frequency with which some services can be billed and cutting the amount that optometrists are paid, will significantly impact patients across the province.
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Scratched Cornea vs. Pink Eye: How to Tell the Difference

Eye CareEye ConditionsEye Health Articles

It can be concerning if your child wakes up complaining about eye pain, persistent redness, or irritation. Two of the most common eye issues are a scratched cornea and pink eye (conjunctivitis). At first glance, they appear similar—both may cause redness, discomfort, and sensitivity. However, a scratched cornea is typically more painful, itchier, and uncomfortable, […]

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February 14, 2025

Dr. Daryl Berger

Do I Need Prescribed Eye Drops For Dry Eyes?

Several different colored bottles of eye drops arranged in a semi-circle on top of a vision test chart.

Over-the-counter (OTC) eye drops are enough to ease these symptoms for many. But, sometimes, prescription eye drops may become necessary to address chronic dryness or specific conditions […]

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