Frames & Lenses in Central Alberta

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Fun, Functional Frames & Leading-Edge Lenses

At all our Eye Care Centre locations, we stock a wide variety of fun, functional, and fashionable frames for every personality and budget!

Our collection includes recognizable brand names like Ray-Ban, Canadian-made names like Willow Mae, and kid-friendly eyewear like Tomato Glasses. No matter what you’re looking for, we have it here for you!

Call us today to book an appointment and view our carefully curated collection.

Your frames may highlight your personality, but your lenses help you see. We carry only the highest-quality, leading-edge lenses to provide you with superior clarity. Call us to discover more about our lens options from Zeiss, Essilor, and Nikon.

Check Out Our Brands

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Banana Republic

Banana Republic eyewear is a versatile and accessible luxury brand for everyday living. Their collection exudes modern, effortless style with upmarket quality. Their sleek and distinctive styling is sure to create a timeless addition for your wardrobe.

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Beaver Canoe

Beaver Canoe was founded in 1982 as a partnership between Roots and Camp Tamakwa (Algonquin Park, Canada) to build canoes designed by the legendary Canadian outdoors man Omer Stringer.

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Burberry

Expertly crafted, the collection from Burberry features heritage detailing, signature shapes, and seasonal colors. We carry styles for both women and men, and they’re always up to the season.

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Elle

ELLE magazine is the go-to source for today’s fashion and trends, with 45 editions around the world. Not wanting to take life too seriously, ELLE enjoys making fashion accessible and encouraging originality in the everyday woman’s life. This is demonstrated in the young, fresh, and light hearted designs throughout the ELLE eyewear collection.

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Espirit

The Esprit eyewear collection embraces the relaxed sunny Californian way of life: fun, friendship, and love for life. Authentic and inspirational designs flow throughout their stylish frames.

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Essilor

The world leader in corrective lenses, Essilor, is present in more than 100 countries with a wide range of lenses to suit various lifestyle needs. Protect your eyesight with innovative lenses tailored to your prescription.

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Etnia Barcelona

Independent brand of eyewear that has created a wide range of colors and designs for everyone who wants to express themselves: Impersonality kills.

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Evatik

Cloaked in an aura of mystery, EVATIK offers an eyewear expression that embodies the fusion of innovative design and technology. High-quality fabrications, lightweight materials, and unique applications result in a collection designed to keep you staring.

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FYSH

FYSH UK encourages you to express and embrace your individuality. Our frames are inspired by the beauty of the sea and the latest trends, with fluid styling, brilliant colors, and creative textures that let your personality shine through.

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Jaguar

The dramatic and evocative style of Jaguar’s automotive icons has been brought to their optical collection. Jaguar eyewear is driven by design, as demonstrated in their refined, timeless styles.

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Kate Spade

Kate Spade’s eyewear collection features eyeglasses and sunglasses that are flirty and feminine, frames in classic styles and modern shapes with striking prints and bold color palettes. These designs will impress any fashionista.

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Kliik

For men and women who understand the connection between who they are and how they’re perceived. Because style is about much more than just a look, it is an opportunity to make a statement.

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Lafont

The heritage of French lifestyle and the celebration of Parisian beauty, together with the use of only quality materials, is the essence of Lafont.

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Liu Jo

Glamour and natural femininity mark the SS2014 collections that comprise sophisticated frames enhanced with style details that expressly tie them to the look of Liu Jo garments. Floral prints, mini studs, patterns printed in gold and silver, sparkling logos and metal details make this eyewear collection synonymous with femininity, grace and freshness.

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Mexx

Using their positive view on how glasses should look and feel, Mexx centres their design philosophy around the wearer. Designers from around the globe have their hand in each frame, and Mexx continuously looks to innovate and infuse quality into every pair they make.

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Michael Kors

Available in both optical and sun, the Michael Kors Eyewear Collection ranges from cat-eyes to aviators and from oversized to understated. Innovative materials like reflective lenses and one-of-a-kind tortoise acetates with details like the brand’s signature logo charm and chain-link detail. Each pair is irresistibly chic, evoking the brand’s unique sensibility and incorporating rich accents from the designer’s runway collections.

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Nano

From a quiet classroom to rugged play on the school playground, Nano eyewear can handle it with style. These brightly colored and durable kids sunglasses have the ability to switch from hinged arms to attaching to a head band. Perfect for your on-the-go adventurer.

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Nautica

Nautica Daywear and Sunglasses bring a fresh take to classic styles, bringing a fusion of city and sea styles for men and women.

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Nike

Just do it.

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Nikon

When it comes to the best camera lenses, everyone knows the Nikon name. The same technology, highest-quality materials, and years of proven optical design experience have also produced Nikon’s premium, high-performance eyeglass lenses.

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Oakley

Oakley invents each new product with a design philosophy called sculptural physics: the discipline of solving problems with science and wrapping them in art. Supported by an infrastructure that includes the latest tools of technology, Oakley engineers and artisans continue to expand the company’s array of product categories.

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OWP

OWP has rightly earned its reputation as a creative, highly innovative company that is at home among opticians all over the world.  They execute new ideas and visions, which leads them to achieve peak performance, both technically and creatively, again and again.  The result is reflected in their collections.

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Puma

The PUMA eyewear collection includes a range of sleek, modern eyeglasses and sunglasses styles for men, women, and children. Sturdy frames styles that vary from classic to sporty are perfectly suited to the office or the rec field.

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Ray-Ban

Ray-Ban has always been durable, comfortable, and attractive from the vintage classics to the present-day trendy frames. From celebrities to your friends, Ray-Ban is always a favorite.

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Tomato Glasses

Glasses for infants and toddlers, too! Made with flexible materials, these glasses are comfortable and safe for babies and kids. Tomato glasses are incredibly light and come with a standard head strap. Nose pads and arm lengths are entirely adjustable, so they’re snug yet comfy, no matter what. Give your baby a chance for great vision with glasses made just for them!

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Tommy Hilfiger

High end casual with a dash of preppy American style are signatures of Tommy Hilfiger’s designs. Providing unique men’s and women’s frames with a versatile blend of classic and modern style. Delivering on its unique image that the brand is best known for, each pair captures the true essence of what Hilfiger’s eccentric fashion is built on.

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Under Armour

Under Armour sunglasses are built with the same type of performance innovation as all our gear, so they stay put and help you see clearer every time you work out or compete.

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Vanni

VANNI is a trend-setter, an innovator in constructional technique and looks beneath mere appearances to the deeper substance of materials, harmony among shapes, and the power of color.  VANNI is Italian design, 100% made in Italy, and quality at its best.

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Vera Wang

Vera Wang was born on June 27, 1949, in New York City. A former figure skater, Wang was senior fashion editor at Vogue for 15 years and then a design director for Ralph Lauren. She designed her own wedding dress, then opened a bridal boutique and soon launched her signature collection.

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Vinyl Factory

If you’re looking to take a step back in time to the stylish 60’s and 70’s you’ll want to check out Vinyl Factory’s collection of frames. Pop inspired colors and retro shapes take on a modern feel in this fun collection of fashion eyeglasses.  

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Willow Mae

Willow Mae is a Canadian brand designed specifically for women with petite features and a smaller face. Colourful trendy frames that exude femininity are just some of the hallmarks of the Willow Mae brand. Affordability and durability are an excellent second to the overall look of this unique eyewear line.

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Zeiss

ZEISS provides a broad performance spectrum in each lens category to best serve individual consumer needs.  Individualized premium ZEISS freeform lenses provide the highest degree of customization in lens design and the optimal visual experience.

Experience Zeiss Lenses

Zeiss is a world leader in precision optics, creating lenses that are exceptionally well-designed with your real life in mind. 

From SmartLife lenses constructed for the way you use devices, to PhotoFusion lenses for seamless transitions between indoors and outdoors, and groundbreaking myopia control technology for children, Zeiss creates the lenses your family’s eyes deserve.

Our Locations

Red Deer Eye Care Centre

  • 4402 49th Avenue
  • Red Deer, AB T4N 3W6

Rimbey Eye Care Centre

  • 5010 50th Avenue
  • Rimbey, AB T0C 2J0

Rocky Eye Care Centre

  • 5040 B – 50th Street
  • Rocky Mountain House, AB T4T 1A5

Our Services

Dry Eye Therapy

Leading dry eye solutions tailored to your needs.

Children’s Eye Exams

Start your child’s eye care journey with the help of our team.

Adult & Senior Eye Exams

Protect and preserve your vision throughout your life.

Contact Lens Exams, Fittings, & Brands

Give your eyes the gift of clearer vision.

Our Brands

See Our Google Reviews

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Wearing glasses as a kid can be a daunting ordeal. Eyeglasses can be difficult to get used to and may cause insecurities in a child. But an alternative that parents can entertain is fitting their kids with contact lenses.  With proper guidance and examination, contacts may be a perfectly safe and healthy possibility for your […]

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Wearing glasses as a kid can be a daunting ordeal. Eyeglasses can be difficult to get used to and may cause insecurities in a child. But an alternative that parents can entertain is fitting their kids with contact lenses.  With proper guidance and examination, contacts may be a perfectly safe and healthy possibility for your […]

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It’s common for your eyes to feel uncomfortable or distressed from time to time. Though this is never a welcomed sensation, it doesn’t always mean it’s time to panic. Eye strain comes in many forms and can be mitigated in different ways. Let’s explore how glasses can relieve certain forms of eye strain and discuss […]

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